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The fifties are in at Rockabetty

posted Nov 16, 2015, 8:28 AM by Kathy Carr
There's a new clothing store in Carberry and it's bringing the 50's look back with a bit of a modern flare. Cheryl Scott has opened Rockabetty, a store that carries styles from the 50's/pin up and Rockabilly. The store is located in the back of Linda's Hairstyles. 
Scott, who has worked in the fashion industry in one way or another for over 25 years decided to launch her own business after working with Ricki's nationally as a buyer and product developer for many years. Cheryl said that she gravitated towards the 50's pin up and Rockabilly style and in 2011 decided to launch Rockabetty, a line she designs herself and is all produced locally as well as trying to use as much Canadian fabric as possible. Cheryl told me that she carries sizes x-small all the way to 4XL for ladies in the store.  "It’s not every single style in every single size, so if I don't have the size that someone is looking for on the floor then we can work with your body set and make something  that fits."
Scott opened her shop in Osborne Village in 2011 and it was very well received from the beginning. Rockabetty was also voted as Favourite Boutique. After moving to Carberry to be closer to family, Cheryl decided to close her Winnipeg store down and open one up here in town.
The Rockabetty line fills 50% of the store, but Scott also brings in other lines to compliment it. She said she has two lines from the UK as well as couple of lines from California and another one from Denver. Scott also told me that she likes to feature as many local artisans as possible too. 

The store also carries hosiery and accessories like necklaces, earrings, purses etc. She says she tries to make it a one stop shop as possible. Aside from designing ladies clothes, Cheryl also designs a line of men's and boy's Western and Lounge shirts as well as dresses and skirts for girls which are featured in the shop.
Another new line that Cheryl has started carrying is adaptive wear for people that have mobility issues. She noticed that there wasn't a lot of options for people to purchase it locally so she has started carrying it and it consists of shirts and nightgowns with back closures, open bottom pants with modesty flaps, socks and so on. Scott also carries the catalogue so that items can be ordered through the shop and the customer won't have to worry about the shipping cost. Cheryl said that she will be getting new stock every week, so there is always something to go in and check out.  
Not only is she a business owner, she also was very involved with Heart and Stroke, Habitat for Humanity back in Winnipeg and is always looking for a way to give back to the community.
Rockabetty is open Tuesday to Friday from 10:00 a.m. to 6:00 p.m. and on Saturdays from 10:00 a.m. to 5 p.m. 
Cheryl will be hosting a Grand Opening/Holiday Shopping Night on Friday, November 20 from 5:00 p.m. to 8:30 p.m. So make sure to stop by and check out the styles that Rockabetty has to offer.
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